The tendency to embrace a plurality of styles by the 1980s, in contradiction to the idea of "branding" and maintaining a uniform corporate identity, is illustrated by the MTV (Music Television) logo.
The MTV (Music Television) logo exemplifies the 1980s trend of embracing a variety of styles, in contrast to the concept of "branding" and maintaining a consistent corporate identity.
The channel's logo was changed to something more resembling the one we know today in 1981. This design featured a large "M" with a much smaller "TV" in the "M's" bottom right corner. This was followed by the words "Music Television." Because of this branding, MTV was able to maintain the highest viewership for viewers aged 15 to 28 at the time.
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