A _____ is a set of unique features of a company and its products that are perceived by the people or companies the organization wishes to serve as significant and superior to those of the competition.

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Competitive advantage is a set of unique features of a company and its products that are perceived by the people or companies the organization wishes to serve as superior to those of the competition.

In order to provide goods or services better or more affordably than competitors, a business must have a competitive edge. These elements enable the productive material to generate greater sales or higher profits in comparison to its market rival. What distinguishes a business from its rivals from the perspective of its customers is a competitive advantage. These benefits help a business attain and sustain superior profitability, a stronger growth profile, or higher customer retention rates.

A "protective moat" is a common term for a competitive advantage. Strong and replicable competitive advantages may help a firm succeed over the long term and draw in the capital more easily and affordably. A distinctive feature of a corporation or business that cannot be easily imitated is known as a competitive advantage.

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