contestada

Boat's product manager continues to perform well in the market. however, a competing product is coming on strong and is looking to take over as the market share leader in the segment. without sacrificing contribution margin, what can the boat product manager do in order to improve upon the buying criteria, and thus potentially increase demand?

Respuesta :

metchelle
Had to look for the options and here is my answer.
Based on the given scenario above regarding the product manager of Boat, the intervention that he can do in order to improve upon the buying criteria so that there would be a potential increase in demand is to "increase the promotion budget to gain greater awareness."
Tundexi

The manager need to increase the promotion budget to gain greater awareness in order to improve buying criteria and increase demand.

What is a promotion budget?

A promotion refers to a publicizing of a product in order to increase sales or public awareness

In conclusion, the promotion budget plans the amount of expenses to used in promotion of the product.

Read more about promotion

brainly.com/question/25451787

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