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Certain brand names, such as kleenex and xerox, fear they could become _________, because they are so commonly identified with a specific product category that consumers use these names to refer to any product in that category regardless of the manufacturer

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BlueSky06
They fear that they could become generic names it is because of being identified of having specific product category with others. Generic names are termed with other products that are not branded or not original because they are not the ones who originally produced or made the product.
maranathaoye

Answer: generic name.

Explanation:

Generic name in business are used to call a set of product because of the success it has recorded, or an experience people had from using the product. Generic name is not meant for anyone one and cannot be attributed to any one or group.

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